For example, if the customer has shared their anniversary date, you can share an event-triggered email suggesting gifts for their spouse if you’re a retail brand. You can pick up customer information and send an event-triggered email that’s more relevant. Marketers smartly use event-triggered emails to communicate their offers, exclusive coupons, or discounts. Imagine this: Your Netflix subscription is about to end, and you receive an email from Netflix with the subject line: “Renew your subscription today and continue enjoying your favorite show.” That’s a classic example of event-triggered email marketing strategies. Be mindful of words like ‘reminder’ and ‘free’ so you don’t trigger spam filters. It would be best to keep a tab on words that can trigger content-based spam filters.

Eventually, you can optimize the channel mix and communication frequency for the best results. You can also leverage AI and machine learning ( Sherpa) to provide valuable insights and tweak your email strategy by automatically analyzing multiple journeys to nudge customers toward the best-performing path. You can customize your subject line and message based on your customer’s actions, preferences, behavior, location, and other attributes.

The most significant advantage of using Flows for scheduling your emails is that these are relevant to each customer and address their specific problems. You can make the content and subject line of the email relevant to each of the email recipients using customer journey mapping. You can schedule automated emails at different times based on the customer’s lifecycle. MoEngage is a marketing automation platform that lets you create flexible, multi-step customer journeys across various channels. You can create journey-based emails manually or leverage email automation with a tool like MoEngage Flows. Each email is tailored to the stage of the customer’s journey. Take this example: send warm welcome emails when customers sign up, and when they are thinking of a purchase, send across some promotional or discount message. Your responsibility as B2B marketers or B2C marketers is to ensure you add a delightful experience for your customers across the journey. Journey-based emailsĬustomers don’t convert right away unless you’re lucky! They go through a step-by-step journey, taking one action at a time. This is the reason why broadcast emails see low numbers across most metrics.ī2B marketers need to leverage better techniques to send emails, whether segmented, personalized, or interactive. Often, broadcast emails are too generic to be of any value to the customer. These can be leveraged to reach a large audience quickly, but they might create more harm than good. The Different Types of Emails Marketing Campaigns Broadcast Emailsīroadcast emails are sent to a large group of customers at once. These email marketing benchmarks will help you understand what impacts customer behavior the most, between email personalization, segmentation, or journey-based campaigning.īut before we move on to the details, let’s understand the different types of emails and what makes a marketing email campaign effective. Email marketing metrics analyzed include click-through rates, average open rates, conversion rates, and more. We’ve studied 5.3 billion emails sent across 200 days for this report. This report covers email marketing benchmarks across retail shopping, BFSI, media and entertainment, and lifestyle services.

They are sent to consumers who want to receive them - otherwise, they risk getting marked as ‘spam.’Īt MoEngage, we’ve commissioned a report to help understand and benchmark email behavior. The emails today are optimized for mobile and personalized for each customer. Successfully delivered emails with relevant content and well-crafted email subject lines can boost your email engagement and overall email marketing ROI. Why? Because the right email keeps your customers informed. Email is Irreplaceable Todayĩ9% of customers check their email at least once daily, and 58% do so first thing in the morning.Įmail campaigns have become a powerful marketing tool that can influence a buyer’s decision. You might even be reviewing your email marketing performance metrics from last week, thinking about your present campaign performance, or wondering what’s next for email marketing this year. Chances are, you’re in the middle of an email campaign. It reads something like or and gives your friends a clue about your personality.įast forward to today, and you work with emails regularly, sending out emails to your customers about products they might love or announcements that interest them. You have a desktop computer, and your email address is a little geeky.

Benchmark email